Jack Wahlberg

CEO

Jack is the CEO & Founder of Alpha Sales Company. Inspired by his father’s experience in the Decorative Hardware Industry, Jack set out to establish a firm focused on outstanding customer service and representation. Over the past 40+ years Alpha Sales Company has built a reputation of outstanding customer service through their representation of some of the…

Darrin Wahlberg

Principal

Darrin is the second generation president of Alpha Sales Company. Darrin joined Alpha Sales full time in the mid 1990’s shortly after finishing college. Darrin has strong technical and customer service skills as well as a passion for the management and marketing aspects of the business.

Principal

Michael is the vice president of Alpha Sales Company. Michael entered the Decorative Plumbing & Hardware Industry in the early 1990’s Prior to his joining Alpha Sales Company, he was involved in showroom sales, design and management both in New York and New Hampshire. His broad product knowledge and exceptional customer service skills form a…

Matt Matragas

Principal

Matt is the newest partner to the Alpha Sales team as the company expands into the New York Metro Market. Matt entered the industry in the late 90’s , beginning in Los Angeles working for Phylrich International in the technical department, soon after, Matt was promoted to be the Northeast regional sales manager of Phylrich.…

Lanie DeAugustinis

Lanie provides administrative assistance to the Principals of Alpha Sales Company. Lanie is a mother of two who was raised in NY and holds a Bachelors of Science Degree from Mercy College in Behavioral Science. Her qualifications include experience in management, oversight and customer service. She prides herself on her strong organizational skills and understanding of…