Alpha Sales Company has been a leader in the decorative bath and hardware sales in New England since 1972. Our core values are Integrity, Professionalism and Personalized Service.
My Mission is to redefine upscale luxury sales representation through consultative style sales training, focused product representation and solution based service and support.
Darrin Wahlberg – President
Darrin is the second generation president of Alpha Sales. Darrin joined Alpha Sales full time in the mid 1990’s shortly after finishing college. Darrin has a passion for helping others maximize their own potential by focusing on consultative style product trainings and encouraging sales teams to take risks by stepping out of their comfort zones to encourage personal growth, which helps teach us about our interests, passions, talents, strengths and weaknesses. “But at the end of the day doing the basics really well will set the tone for everything else”