About Alpha Sales

Alpha Sales Company has been a leader in decorative bath and hardware sales in the Northeast for over 44 years. Our team has over 100+ years of combined decorative sales/service experience and a solid relationship with our customers. Our company consists of four well-experienced sales professionals and a seasoned administrative assistant. It is our belief that our strong customer relationships and our technical experience sets us apart from our competition. We are built on experience, service and integrity.

Our Mission

Our Mission is to redefine luxury sales representation through advanced consultative sales training, expertise and solution based service and support.

Our Team

Jack Wahlberg


Jack is the CEO & Founder of Alpha Sales Company. Inspired by his father’s experience in the Decorative Hardware Industry, Jack set out to establish a firm focused on outstanding customer service and representation. Over the past 40+ years Alpha Sales Company has built a reputation of outstanding customer service through their representation of some of the…

Darrin Wahlberg


Darrin is the second generation president of Alpha Sales Company. Darrin joined Alpha Sales full time in the mid 1990’s shortly after finishing college. Darrin has strong technical and customer service skills as well as a passion for the management and marketing aspects of the business.


Michael is the vice president of Alpha Sales Company. Michael entered the Decorative Plumbing & Hardware Industry in the early 1990’s Prior to his joining Alpha Sales Company, he was involved in showroom sales, design and management both in New York and New Hampshire. His broad product knowledge and exceptional customer service skills form a…

Matt Matragas


Matt is the newest partner to the Alpha Sales team as the company expands into the New York Metro Market. Matt entered the industry in the late 90’s , beginning in Los Angeles working for Phylrich International in the technical department, soon after, Matt was promoted to be the Northeast regional sales manager of Phylrich.…

Lanie DeAugustinis

Lanie provides administrative assistance to the Principals of Alpha Sales Company. Lanie is a mother of two who was raised in NY and holds a Bachelors of Science Degree from Mercy College in Behavioral Science. Her qualifications include experience in management, oversight and customer service. She prides herself on her strong organizational skills and understanding of…

Awards & Recognition

2015- Ronbow “Rep of the Year”

2013-Julien “Best Percentage Increase”
2012-2013 “Sigma Million Dollar Club”
2011 – Sigma “Million Dollar Club”
2010 – Sigma “Million Dollar Club”
2010 – Sigma “Rep of the Year”
2008 – SIGMA “Extraordinary Performance”
2007 – BainUltra “Training Award”
2007 – BainUltra “Partner of the Year”
2007 – SIGMA “Extraordinary Performance”
2007 – Sigma “Million Dollar Club”
1999 – BainUltra “Agency of the Year”
1995 – BainUltra “Agency of the Year”