About Alpha Sales

Alpha Sales Company has been a leader in the decorative bath and hardware sales in New England since 1972. Our core values are Integrity, Professionalism and Personalized Service.

Our Mission

Our Mission is to redefine luxury sales representation through advanced consultative sales training, expertise and solution based service and support.

Our Team

Jack Wahlberg


Jack is the CEO & Founder of Alpha Sales Company. Inspired by his father’s experience in the Decorative Hardware Industry, Jack set out to establish a firm focused on outstanding customer service and representation. Over the past 40+ years Alpha Sales Company has built a reputation of outstanding customer service through their representation of some of the…

Darrin Wahlberg


Darrin is the second generation president of Alpha Sales Company. Darrin joined Alpha Sales full time in the mid 1990’s shortly after finishing college. Darrin has strong technical and customer service skills as well as a passion for the management and marketing aspects of the business.

Awards & Recognition

2015- Ronbow “Rep of the Year”

2013-Julien “Best Percentage Increase”
2012-2013 “Sigma Million Dollar Club”
2011 – Sigma “Million Dollar Club”
2010 – Sigma “Million Dollar Club”
2010 – Sigma “Rep of the Year”
2008 – SIGMA “Extraordinary Performance”
2007 – BainUltra “Training Award”
2007 – BainUltra “Partner of the Year”
2007 – SIGMA “Extraordinary Performance”
2007 – Sigma “Million Dollar Club”
1999 – BainUltra “Agency of the Year”
1995 – BainUltra “Agency of the Year”